Media
Tracy in the media.
National commentary on practical AI for business. Channel 7, the AFR, CEO Magazine, Fast Company and more.
Watch
Tracy on screen.
Channel 7 The Morning Show. Tracy returns to Channel 7's The Morning Show on AI in Australian classrooms. Why kids need to treat AI as a collaboration partner not a content creator, and the one question every parent should ask.
Channel 7 · The Morning Show
Other appearances
Listen
Tracy on the mic.
Podcast appearances across Australian business and tech. Hit play, or open any episode in Spotify.
Read and hear
Every appearance.
Showing 61 of 61
20263 appearances
- 9 JuneTalking TradingPodcast(opens in a new tab)
- 4 MarABC Radio Southern QLDRadio
- 24 FebEmployment HeroOnline(opens in a new tab)
202558 appearances
- 1 DecIn The BlackOnline(opens in a new tab)
- 21 NovExecutive PA MediaOnline(opens in a new tab)
- 18 NovMumLyfeOnline(opens in a new tab)
- 12 NovCEO MagazineOnline(opens in a new tab)
- 3 NovBusiness BuildersOnline(opens in a new tab)
- 2 OctInside Small BusinessOnline(opens in a new tab)
- 29 SeptSmart CompanyOnline(opens in a new tab)
- 25 SeptHR LeaderOnline(opens in a new tab)
- 18 SeptShe DefinedOnline(opens in a new tab)
- 1 SeptAFROnline(opens in a new tab)
As seen in.
On set.
The Morning Show, Channel 7 · November 2025 
The Mentor with Mark Bouris · May 2025 
ABC Far North QLD · June 2025 
Kochie's Business Builders · October 2025
Featured writing
Where Tracy digs in.
The CEO Magazine
Most boards want an AI policy and have no idea where to start. Tracy walks leaders through the first version, in plain language, without the legal fog.
Read on The CEO Magazine → (opens in a new tab)Inside Small Business
Your people are already using AI. Tracy on why every Australian small business needs a policy now, and what the first three sections should say.
Read on Inside Small Business → (opens in a new tab)AFR
Does using AI change the way you think? Tracy joins the AFR on what the research says, and where the line sits between a helpful tool and a lazy habit.
Read on AFR → (opens in a new tab)Fast Company
Fluency, not familiarity, is the leadership gap. Tracy for Fast Company on how leaders build real AI capability on the job, not in a training room.
Read on Fast Company → (opens in a new tab)She Defined
The AI you never chose to use. Tracy on invisible AI, the tools already running in your browser and your inbox, and why that is the real shadow-AI story.
Read on She Defined → (opens in a new tab)Media questions, answered.
What topics does Tracy Sheen comment on?
Practical AI for business. That covers AI adoption for small business and boards, AI policy and governance, shadow AI, AI readiness, and what the latest AI announcements actually mean for Australian businesses. Plain English, no jargon.
Is Tracy available for TV, radio and podcast interviews?
Yes. Tracy appears regularly on national TV including Channel 7’s The Morning Show and ausbiz, on ABC radio around the country, and on Australian business podcasts. She works in-studio or remote. For urgent stories on deadline, text or call Tracy on 0447 000 722.
Why do producers and journalists come back to Tracy?
She translates AI into language any audience can follow, and she brings working examples from the Australian small businesses and boardrooms she works with, not theory.
Has Tracy written books about AI?
Two books: AI & U: Reimagine Business, and The End of Technophobia. Both are written for business owners, not technologists.
How do I book Tracy for commentary or an interview?
Use the contact page, or book a call directly through the Talk to Tracy button. Include your deadline and topic and you will hear back fast.
Need an AI voice your audience will trust?
Media, keynotes and boardroom briefings. Let’s talk.
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