Case Study · Sport Peak Body · WA · Conference Workshop
How a two-hour AI workshop produced $11,500 in business outputs for WA gymnastics clubs
February 2026PerthConference workshop2 hours~15 participants
15
Participants
9
Organisations represented
100%
Found actionable takeaways
100%
Asked for more training
The client
Gymnastics WA
Gymnastics WA is the peak body for gymnastics in Western Australia, supporting 43 affiliated clubs and over 15,000 members across eight gym sports. Clubs range from large metropolitan operations to smaller regional and community-based organisations, often run by small teams where one person manages administration, marketing, coaching coordination and finance. Tracy was booked to deliver a hands-on AI workshop on Day 2 of the Gymnastics WA Club Conference 2026 at the Novotel Langley Perth.
The challenge
Small teams. Big admin. No budget for outsourced support.
Club administrators across the Gymnastics WA network face a familiar pattern: small teams, tight margins, mounting administrative demands, limited budget for outsourced support. Outsourced social media management starts at $1,500 per month for a single platform. For most community gymnastics clubs, that\u2019s not affordable.
- →Repetitive email enquiries to information already on club websites
- →Social media content creation with no clear strategy
- →Member communications that compete with everything else on the to-do list
- →Local search visibility that lags behind larger metro clubs
- →Administrative work that crowds out coaching coordination and member engagement
What we did
Real club work. In the room. Two hours.
A two-hour, hands-on workshop on Day 2 of the Gymnastics WA Club Conference at Novotel Langley Perth. Around 15 participants from 8 gymnastics clubs and WA PCYC, ranging across metropolitan and regional locations.
The workshop was structured around real club challenges, not theory. Participants worked on their own clubs\u2019 problems during the session, with several beginning to build templates and systems before the workshop ended. Every output produced in the room was a real working document for the participant\u2019s club, not a worked example.
What was delivered
Four outputs. Built live. In two hours.
Combined commercial equivalent: $11,500 to $31,000
Kings Gymnastics
Website audit
Capability: Marketing and Communications
Commercial equivalent: $2,000 to $5,000
A diagnostic audit covering SEO, AEO and GEO performance, scored across four categories with phased priority actions. Identified the gap between Kings’ coaching credentials and the club’s near-invisibility on search and AI platforms.
West Coast Gymnasts
30 social media posts
Capability: Marketing and Communications
Commercial equivalent: $1,500 to $3,000 per month outsourced
Thirty ready-to-publish Facebook posts tailored to the club’s suburb, audience and tone. Roughly two to three months of content from one workshop session. For a club where outsourced social was outside the budget, this output alone justified the workshop investment.
Starmites Gym
Legal compliance guide
Capability: Policies and Administration
Commercial equivalent: $3,000 to $8,000
A CCTV legal and compliance reference covering five areas of WA and Commonwealth legislation, including the Surveillance Devices Act, WHS Act, Fair Work Act, Privacy Act and Working With Children obligations.
IRC Gymnastics
Sustainability framework
Capability: Governance and Strategic Planning
Commercial equivalent: $5,000 to $15,000
A full diagnostic and three-year transition framework for a regional volunteer-run club in Dongara. 36 structured questions across seven areas, plus a reusable AI advisory prompt the club can use for ongoing strategic work.
The outcome
100% found actionable takeaways. 100% asked for more.
Every participant identified immediate, practical applications. Every organisation represented requested more training. Both signals are unusual at scale, and they point to the same conclusion: the workshop opened the door, and the sector wants the next step.
“I am interested in requesting further training. I would like to train my coaches and relay the knowledge I’ve gained to my staff.”
“Streamline the admin side, which I do solely, and allow me to actually have time to be a person.”
“Social media marketing will be our main use of AI for 2026. Having our marketing manager here today means we can start engaging social media immediately.”
Three takeaways
For sport peak bodies and federated not-for-profits.
Use real club work as the workshop.
Generic AI training gets generic engagement. Real outputs are why people stay engaged and ask for the next session.
The commercial equivalent matters.
AI work valued at $11,500 to $31,000, produced in two hours by participants new to AI, makes the case to boards and funders that capability training pays back fast.
Build for the network, not the meeting.
Participants in the room are nodes in a 43-club network. Masterclass series and recordings reach members who can’t attend in person.
Next step
Book Tracy for your conference or workshop.
Whether the format is a conference workshop, a masterclass series or a hybrid event-plus-online program, every engagement is built around the specific structure and constraints of the organisation.