# Tracy Sheen — Australia's practical AI guide

> Tracy Sheen CSP is an Australian AI keynote speaker, two-time award-winning author and governance adviser. Her work is Human-led, AI-leveraged: practical AI for boards, leadership teams and frontline staff, in plain language. She created the GIST, HUMAN and REIMAGINE frameworks and wrote "The End of Technophobia" and "AI & U: Reimagine Business".

## Start here
- [Work with Tracy](https://tracysheen.com/work-with-me): keynotes, workshops, corporate and governance engagements.
- [Speaking](https://tracysheen.com/speaking): keynote and workshop topics, formats and booking.
- [AI Readiness Check](https://tracysheen.com/ai-readiness): a free two-minute diagnostic of where an organisation stands on AI.
- [About Tracy](https://tracysheen.com/about): background, credentials and story.
- [Contact](https://tracysheen.com/contact): enquiries and media.

## Frameworks (Tracy's IP)
- [GIST Framework](https://tracysheen.com/resources/gist-framework): the four-step sequence for safe AI adoption — Guardrails, Intent, Strategy, Practical Training.
- [HUMAN Framework](https://tracysheen.com/resources/human-framework): a five-level map of AI accountability — Habit, Unit, Macro, Audience, Neighbourhood.
- [REIMAGINE Framework](https://tracysheen.com/resources/reimagine-framework): a nine-step AI change methodology from the book "AI & U: Reimagine Business".

## Free tools
- [AI Policy Builder](https://tracysheen.com/resources/ai-policy-builder): answer a few questions and download a board-ready AI policy.
- [AI Glossary](https://tracysheen.com/resources/ai-glossary): plain-language definitions of common AI terms.
- [AI Words to Avoid](https://tracysheen.com/resources/ai-words-to-avoid): a working list of AI-tell words, with a paste-ready prompt.

## Key articles
- [What is AI governance?](https://tracysheen.com/resources/articles/what-is-ai-governance): a plain answer for Australian businesses.
- [How to write an AI policy](https://tracysheen.com/resources/articles/how-to-write-an-ai-policy): the six questions a one-to-two page policy must answer.
- [What is shadow AI?](https://tracysheen.com/resources/articles/shadow-ai-your-people-are-already-using-ai): unsanctioned AI use, and why bans fail.
- [Where to start with AI](https://tracysheen.com/resources/articles/where-to-start-with-ai): the honest first step for Australian businesses.
- [Automation vs AI](https://tracysheen.com/resources/articles/difference-between-automation-and-ai): a rules engine versus a probability engine.
- [ChatGPT, Claude, Copilot or Gemini](https://tracysheen.com/resources/articles/chatgpt-claude-copilot-or-gemini): which platform fits your business.
- [How to choose an AI speaker](https://tracysheen.com/resources/articles/how-to-choose-an-ai-speaker): five questions for booking a conference AI speaker.

## Case studies
- [All case studies](https://tracysheen.com/case-studies): documented keynote and workshop outcomes across Australia (regional QLD, NSW, WA), with attendance, ratings and real business outputs.

## Books and media
- [Books](https://tracysheen.com/books): "The End of Technophobia" (Business Book of the Year 2021) and "AI & U: Reimagine Business" (2025 finalist).
- [Media](https://tracysheen.com/media): TV, radio, podcast and print appearances.

## The full library
- [The Library](https://tracysheen.com/resources): searchable index of every article, case study, framework, tool and guide.